![]() ![]() The current day rate for freelance writers in Australia is anywhere between $400 and $700 per day. In-house contract writers are making at least $50 per hour (plus superannuation), which is a $400 per day rate. If a freelance writer wants to charge a day rate, they will need to charge at least $700 per day to keep up with their counterparts employed in-house with businesses in Australia. This is because a significant amount of time is needed for running the business, including aspects like marketing and accounting. We won’t do the maths here, but when considering freelance copywriting prices, you need to consider that the freelancer won’t be able to bill for 40 hours per work each week. Other copywriters might charge a flat fee, such as a day rate. If charging by the word, this equates to $0.50 to $1.00 per word. Given the time and overheads needed to run a business, a freelance copywriter needs to charge at least $100 per hour to match the earning potential of working as an employee. In addition, they need to add in things like annual leave (when they won’t be earning an income) and superannuation. When a writer is a freelancer, they are running their own business, so they need to spend time managing their business and spend money on overheads. Even casual in-house copywriters are paid an hourly rate of at least $50. In Australia, in-house writers are paid anywhere between $60,00 and $120,000 per year. When you consider what a writer gets paid for working in-house for a company as a full-time employee, you will recognise that professional skills aren’t cheap. It takes much more than simply going to a clever copywriting school online and putting a badge on your website. The amount of time and skill required to be an effective writer sheds light on freelance copywriter prices. Would you go to an accountant, surgeon, dentist or solicitor who told you they do their work very quickly? Freelance copywriting prices As the saying goes for all services, your options are good, fast and cheap, but you can only choose two of the three. The fast writer rarely produces good content. Some freelance writers boast about being able to work fast. The freelance writer must complete this research before the writing begins. A good freelancer will conduct a significant amount of research, thoroughly studying products and services, the company, the industry and the market. The second thing wrong with the picture of fast-typing writers is that writing is one of the final stages of the process. ![]() A freelance copywriter has to be part salesperson and part psychologist to understand what motivates customers to buy products and services. ![]() This requires a deeper understanding of writing and persuasion techniques that are not required for news reporting. A freelance copywriter needs to understand the art of persuasionĪn effective writer needs to persuade the readers to accept a point of view about a product, service or idea. Freelance copywriters, in most cases, draft and redraft their work usually without the help of editors. Newspaper reporters also have sub-editors who check their work and improve it before it goes to print. News reporting is simply reporting the facts of a story – or what news organisations want us to believe are the facts (but often are not). It’s actually more helpful to have a sales or marketing background to become good at the craft. The first is that newspaper reporters aren’t necessarily good writers. There are two things wrong with this picture. This is especially true when showing newsrooms full of writers quickly tapping away. Part of the misconception of freelance copywriters (and writers in general) comes from films and television shows where writers are portrayed rapidly typing at typewriters or computers. Misconceptions about freelance copywriters Here we look at what a freelance copywriter does as well as freelance copywriting rates. You’ll want to be sure the person you choose can do the work to a high standard while staying within your budget. Looking for a freelance copywriter who meets your requirements can be a challenge. ![]()
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